What is the most important prerequisite for a business to stay afloat? Without a doubt, you’d say it is the people that it serves, i.e the end customer. A company collapses if it faces a dearth of clients for a long while. In the absence of customers, who will the product or service be offered to? This creates an imbalance in the supply demand curve, and the company eventually collapses. It is then inevitable, for a firm, to invest heavily in its marketing and sales departmen